Sales training is very important. It makes a world of difference. But the problem with sales training is that it’s not engaging. So we are left with one question, and that is how do we create an engaging and exciting sales training? We list below 3 ways by which you can do so.
Match training to the pain points of the sales representatives
This sales technique involves putting up your value in a way that targets a pain point. Salespeople focus more on being able to close deals right away, this week or this quarter. Courses and training content needs to provide them the tools to do that. You may be now pondering over what could be your sales teams’ pain points?
One of the most important parts of the sales process is the discovery stage. It is that important first chapter when you devote a conversation to knowing and understanding your prospects’ pains, difficulties, aims, and wildest dreams. So the first tip is to make discovery an essential part of your training creation process.
Allow Peer-To-Peer Learning
As humans, we are social beings. We love interacting, working together and sharing ideas. Salespeople are also such. In fact, most people prefer to work in the sales department because they love to interact with one another. It is also proven that people learn more skillfully when human interaction and working together are involved. One research showed that 3/4th of workplace knowledge transfer comes from group activities and events. So let everyone learn from one another. One way to do this is by making smaller groups discuss a topic and kick start a Q&A Sessions. Not only will the people enjoy it but also benefit from it due to effective learning. A Q&A session works immensely to contribute to a culture of knowledge sharing and peer-to-peer learning. Besides the Q&A session, you can also adopt roleplay as a method for peer-to-peer learning. You can gather your team in a conference room, or any other place may be once or twice a week for half an hour. You can put forward a proposal and let the salespeople practice with one another, and then proceed to the next scene. This process would make the people better players and coaches. Considering the Covid ear that we are in, it is not a good idea to assemble people in a conference room. Hence, in such a case, you can conduct an online conference. Matching pain points and allowing peer-to-peer learning is great. But it is time-bound.
Leverage micro-learning
People learn better when the information is fragmented into small pieces. Micro learning is exactly this. It helps you learn more in less time. Think beyond the sales development courses and think when the need arises.
Micro-learning is the most effective when it can be acquired quickly, especially in emergencies such as before a big call or meeting. Some valuable micro-learning tools that can be adopted are Customer reviews, Recent Industry Reports, Competitor information, and Call scripts or call tracking data.
Implement these techniques to become one of the best sales training companies in India.
